In my post about the CCTV speech competition, I talked about how evaluation by penalizing mistakes will encourage conservatism, while evaluation by rewarding success will encourage risk taking. In my post on lying, I mentioned that lying is a gamble and people will be more willing to undertake the gamble when the potential losses are small and the potential gains are large. Both these ideas are specific instances of a more general idea that I want to talk about in this post: how the concavity (or convexity) of incentives can affect behavior. This idea is very simple yet gives great insight into many issues – including (as I show in this post) creativity.
We can consider the basic idea with the aid of some diagrams.
Figure 1: Concave and convex incentives

In figure 1, the red line is concave; the blue line is convex. For our purposes, we can say that with a concave function the slope decreases as we move to the right and with a convex function the slope increases as we move to the right. The horizontal axis measures performance; the vertical axis measures reward. Both of these labels might require liberal interpretation in some of the examples that follow, but they are the best I can think of right now. Basically, as we move to the right, the outcomes get ‘better’ in some way and the rewards increase.
We are going to be interested in comparing a safe choice with a risky choice. A safe choice guarantees reasonable performance. A risky choice may lead to exceptional performance if the gamble is successful, but may lead to poor performance if it is not. We will consider how the convexity / concavity of the curves affect the decision.
An example might be helpful here. Suppose a worker has a choice between using an existing, standard solution to a problem or trying a new, creative one. The standard solution is the safe choice; the creative one is risky. How will the concavity / convexity of different incentive schemes affect the creativity of the worker?
Figure 2: Concave incentives

Suppose the worker is considering switching from the safe option to the risky one. In the concave case, if his gamble fails, he loses a lot; if his gamble succeeds, he gains little. Unless the probability of success is very high, he will prefer the safe option.
Figure 3: Convex incentives

In the convex case, if his gamble fails, he loses a little; if his gamble succeeds, he gains lot. Unless the probability of success is very low, he will prefer the risky option.
This suggests that if we want someone to take risks, for example to be creative, we should give the convex incentives.
Convex incentives involve rewarding outstanding performance without punishing poor performance. Concave incentives involve the opposite. For example, if we pay people a flat wage with punishment (firing?) for poor performance you would expect workers to avoid risk. Among other things, they are unlikely to be creative. McKinsey was famous for their ‘up or out’ policy where a certain proportion of the worst performing consultants were fired. On its own, this would discourage risk-taking and creativity. On the other hand, they also had various rewards for outstanding performance which would encourage creativity. Tenure for professors reduces the cost to poor performance, so provided there is some (possibly psychological) reward for ground-breaking research, tenured professors have an incentive to take risks and be creative in their research.
It is now always desirable to encourage creativity and experimentation. For example, a factory worker may be part of a larger production system. The success of the system relies on him taking predictable actions and quality control requires his performance to meet some minimum standard. In this case, concave incentives (with punishment for poor performance) may be appropriate. Military organizations may be similar. Essentially when reliability, speed or cost are paramount considerations, concave incentives might be best. When experimentation and creativity is important, convex incentives may be the way to go.
The Chinese government would like to move the country from ‘making’ to ‘creating’. Instead of being a low-cost, low-margin manufacturer, it would like to develop high-technology, creative, high-margin businesses. One of the things that need to change is the incentive structures. Traditional Chinese organizations tend to be more likely to punish failure or deviance than to reward creativity and success. This is may work for a manufacturing company competing on speed, reliability and cost. It may be less suitable for more creative industries. I am not sure how easy this will be. The traditional approach is fairly well entrenched from schools onwards. A Chinese student’s best strategy for success will normally involve memorizing the teacher’s / textbook’s ideas with few mistakes, rather than thinking creatively. And of course creative thinking in certain areas may be frowned on by certain powers. There are other barriers to this transition that I will discuss in future posts.
There are many, many other applications of this basic idea – some of which I may discuss elsewhere. But let me justify the title of this blog by connecting the ideas to a couple of the existing posts.
As I mentioned in the CCTV speech competition post, I think the reward scheme for this competition tends to reward mistake-free, but fairly standard speeches, rather than surprising, quirky or innovative speeches. As this posts shows, penalizing mistakes rather than rewarding success will have this effect.
Lying is risky, so concave payoffs will tend to encourage truth-telling, while convex payoffs will encourage lying. In that post (and in my thesis), I showed how politicians who are relatively popular may be less likely to lie than less popular ones. This suggests that popular politicians face more concave incentives and this does seem to be the case. We can see that in the following diagrams.
Figure 4: Relationship between popularity and reelection probability

This diagram illustrates a simple assumption: the politician needs 50% or more fo the vote to be reelected. The analysis is not affected by more realistic assumptions.
Figure 5: Popular politician’s reelection function is concave

This diagram illustrates the reelection function for a politician with 65% popularity prior to the scandal. It is concave across the points relevant for his decision on whether to lie or tell the truth. As in the lying post, assume that the politician loses 10% support if he is known to have been involved in the scandal and 10% support if he is known to have lied about it (again the specific numbers are not important).
Lie & not caught → 65% popularity → reelected
Tell truth → 55% popularity → reelected
Lie & caught → 45% popularity → not reelected
Over these three points, the reelection function is concave and so he will avoid the risk of lying and tell the truth.
Figure 6: Unpopular politician’s reelection function is convex

The reelection function for a politician with 55% initial support is convex.
Lie & not caught → 55% popularity → reelected
Tell truth → 45% popularity → not reelected
Lie & caught → 35% popularity → not reelected
Over these three points, the reelection function is convex and so he will take the risk of lying.
There are many other applications of this basic idea. Any time a decision is taken involving uncertainty or risk, the convexity / concavity of the payoff function will matter. That includes many, perhaps most, decisions we make in life. Some of these applications I will discuss in other posts.